Prabhandan - Journal of Business Administration

About the Journal

About the Journal

Prabhandan Journal of Business Administration with a ISSN 2229-4791 is the official research journal of the Department of MBA, KLS, Gogte Institute of Technology. 

Mission

To promote quality research studies based on a professional approach, analytical thinking and analysis of contemporary issues in the multi-disciplinary areas of management, economics and commerce aiming to better understanding, and advancement of business and economic policies and practices.

The objectives of the journal are to:

• Foster and publish thought and research in new and contemporary business and management concepts, practices and theories;
• Diffuse interesting, new and useful ideas and insights to scholars and practitioners; and
• Build a community of academicians and practitioners, and exchange ideas, practices and possibilities.

The Scope of the journal is to:

• The journal invites contributions that may be fuller-length manuscripts or shorter manuscripts, critiques, case studies, research briefs, essays, or book reviews.
• All research approaches – anthropological, analytical, argumentative, conceptual, empirical, experimental, mathematical, statistical, sociological and theoretical – are welcome.

The journal will accept manuscripts in all areas related to business, commerce, economics, healthcare, and management including but not limited to accounting; finance; choice modelling; consumer behaviour and decision-making; culture and diversity; governance; human resource management; intellectual property rights and patents; innovation; marketing; product and process design and development; organization development and design; regulatory and statutory practices; social responsibility; strategy; sustainability; and technology adoption, management and transfer.