https://prabhandan.git.edu/index.php/ojs <p><strong>About the Journal</strong></p> <p>Prabhandan Journal of Business Administration with a ISSN 2229-4791 is the official research journal of the Department of MBA, KLS, Gogte Institute of Technology. </p> <p><strong>Mission</strong></p> <p>To promote quality research studies based on a professional approach, analytical thinking and analysis of contemporary issues in the multi-disciplinary areas of management, economics and commerce aiming to better understanding, and advancement of business and economic policies and practices.</p> <p>The objectives of the journal are to:</p> <ul> <li>Foster and publish thought and research in new and contemporary business and management concepts, practices and theories;</li> <li>Diffuse interesting, new and useful ideas and insights to scholars and practitioners; and</li> <li>Build a community of academicians and practitioners, and exchange ideas, practices and possibilities.</li> </ul> <p><strong>The Scope of the journal is to:</strong></p> <ul> <li>The journal invites contributions that may be fuller-length manuscripts or shorter manuscripts, critiques, case studies, research briefs, essays, or book reviews.</li> <li>All research approaches – anthropological, analytical, argumentative, conceptual, empirical, experimental, mathematical, statistical, sociological and theoretical – are welcome.</li> </ul> <p>The journal will accept manuscripts in all areas related to business, commerce, economics, healthcare, and management including but not limited to accounting; finance; choice modelling; consumer behaviour and decision-making; culture and diversity; governance; human resource management; intellectual property rights and patents; innovation; marketing; product and process design and development; organization development and design; regulatory and statutory practices; social responsibility; strategy; sustainability; and technology adoption, management and transfer.</p> en-US