Prabhandan - Journal of Business Administration

How can we prepare our graduates for the Banking Sector

Dr. R Shanker Narayan — Wed, 30 Apr 2014 00:00:00 -0500

The banking sector has started recruitment of candidates for clerks & officers on a big scale. It is estimated that 50,000 candidates will be recruited every year in the next five years .The banking sector offers good salary, perks, job security, promotion prospects and pensioners benefits. All graduates are eligible to take these recruitment Exams. The recruitment is through a written test followed by an interview although the aptitude tests are not very difficult, few from Karnataka & even fewer from the Malnad region of Karnataka make the grade. This study is an attempt to find out what is the aptitude & personal qualities required and expected. What are the lacunas in the graduates & why they fail & what remedial steps can be taken to improve their performance & placement in emerging banking employment scenario.

Training and its Implications on the Performance of Organizations – A Literature Review

Shashank M. Hiremath, Dr. T Manjunatha — Wed, 30 Apr 2014 00:00:00 -0500

Although there are many thinkers of training and its important role in improving firm performance, it has been criticized as a trend, or too costly and not transmitting the contents to the job. In fact, some studies have failed to find the impacts of training on firm performance. This paper intends to advance understanding of the effects of training on firm performance by reviewing theory and previous empirical studies on the relationship between training and firm performance. The paper aims to describe the important theoretical approaches and proposes a framework for analyzing training and firm performance concerns. Data from previous studies are used to review the effects of training on firm performance. The paper discusses and identifies the limitations of previous studies and directions for future research on this topic.

MGNREG Scheme in Belgaum District: An appraisal of its performance

Dr.M.M.Munshi, Dr.P.M.Kulkarni — Wed, 30 Apr 2014 00:00:00 -0500

Mahatma Gandhi National Rural Employment Scheme 2005 (MGNREG) was incepted with a view to make a significant impact on the lives of the poor people in rural India. MGNREG scheme has provided alternative source of livelihood consequently reducing migration, increase in education of people and improvement of their health as well. The Act guarantees 100 days of employment to all the households in rural areas of India. Thus, it can be said that MGNREGA 2005, is one of the most important steps undertaken by the United Progressive Alliance (UPA) Government to increase the rural employment.(Jandu, August 2008)

Product Gender Perception and Gender Similarities in Generation Y- A Study

Goriparthi Ravikumar, Srinivas M — Wed, 30 Apr 2014 00:00:00 -0500

The purpose of this study is to explore Generation Y's consumer perception of product brand's gender and the degree to which different regions seek product gender similarity in the marketing mix, a cross-sectional research design using a survey to examine multiple constructs such as product gender perception, the need for product gender similarities and receptivity to product gender cues at a single point in time. A quantitative study of 200 self-completion questionnaires administered to 100 Andhra Pradesh and 100 Kerala respondents, the results of this study show that the need for product gender similarity is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attributes and how they can fulfill the needs of the Generation Y consumers. This study further demonstrates a practical method for evaluating the gender of a product brand.

A Study of Quality of Work Life of IT Units in Rural Satara

Dr. Sarang Bhola, Anjali M . Jadhav — Wed, 30 Apr 2014 00:00:00 -0500

Quality of Work Life (QWL) of employees is the degree to which employee's value relationship between other employees working culture and concern for welfare of others. Working conditions do play important role in HR attrition in IT field. IT industry is featured by high employment rate and insecure working environment as well. Present research is an effort to bring afloat satisfaction of employees towards QWL in IT units in rural Satara. The study carried out with the help of 5 samples IT units. Primary data from Executives, Managers and Employees was collected by using structured schedule. Data is analyzed with the help of Weighted Average, Rank and Standard deviation while hypotheses are tested by using Spearman Rank Co-relation technique. Present study found that samples are highly satisfied with balanced role of work in total life space and Social Relevance of Work while dissatisfied with Adequate and fair Compensation as well as Quality Awards. The executives are suffered from work life imbalance while managers and employees in sample units feel that there are limited opportunities for career growth and security. Research paper concludes that there is little difference between QWL of different sample units but overall QWL in IT industry of rural Satara is satisfactory.